Friday, October 9, 2015

Jif is one of the most aggressive brands right now when it comes to expansion into other areas with their product lines. They have individual cups, cookies and cookie bars. They also have extended into the area where Nutella has been making their money, the Hazelnut spread category.

This Jif spread is for snack, desserts, and cooking. A ribbon of  cream with broken up chocolatecookie pieces runs between the chocolate Hazelnut spread. Taste wise, it's sweet, and chocolatey but the cookies and cream ribbon doesn't add much to the flavor or change things because the Hazelnut chocolate is so strong. It looks cool in the jar but doesn't do much for me. It's not bad but it isn't something that is revolutionary either.

Rating: 3/5

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