Tuesday, August 29, 2017

If you only sell one thing, no matter how good or unique that item might be, at some point you will need to start branching out and adding complimentary items to your menu. This is especially important as you franchise and build out your locations because you need new operators to see a plan for growing their revenue year after year. For the Fractured Prune, a Maryland based doughnut chain, they have added coffee and of course when doing that you're going to naturally expand to iced and blended coffee beverages. Once you do that, it's pretty simple to add smoothies, I mean hell, the blender is right there. It's not too much of a leap thereafter to add milkshakes and that is what took us into our local location after seeing the ads on instagram and facebook recently.

Much like the other items at FP, you use a card to place your order, circling the flavors that you want to try. There are about a dozen possibilities but none are too far out there as to make them a signature flavor. My son got a cookies and cream, my daughter a strawberry shortcake, while I had a banana cream pie shake. Now, these shakes are a bit pricey at just about 5 bucks apiece, but they are also a large size which mitigates that sticker shock a little bit.The process wasn't the fastest because they only have a couple of blenders so I could see there being a back up if the place gets exceptionally busy and people are ordering donuts as well.

My daughter thought her shake was just fine, though not great. It just tasted strawberry to her without a real hint of shortcake. It could have used some whole or larger pieces to drive that point home. The cookies and cream was cookies indeed and was also just fine. my experience was probably the worst. The banana cream pie shake had a gritty feel to it and tasted flat. There wasn't a bright banana pop nor a particularly whipped cream flavor. I'm not sure what happened but the kids agreed it wasn't hitting on all cylinders.

For five bucks I expect a better shake honestly, and I can't get beyond that. Just fine doesn't cut it and the size is overwhelming just because it isn't "great". I get the idea to tie in something that you already have supplies for, I'm sure they use some of the donut toppings for the shakes but I don't think it works out that well for me.

Rating: 2/5

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