Yoplait is trying to step up and not get beat anymore in the Yogurt wars. They were late to the party on the Greek train and it has been rolling along for some time now. Since us Americans apparently act like we like food from other places, they have dropped French style yogurt on us to try and get some attention and thunder from the other brands like Chobani that have been kicking their butt.
The first thing that you notice is the glass jar that the yogurt comes in with it's unique foil label. It is designed to stand out and get your attention immediately. Like some of the new plastic cups you can see the fruit mix-ins if those are the varieties that you choose to try.
Opening it up, the yogurt itself is slightly different than a normal Yoplait cup. It's almost like there is a touch of the whipped style that they also sell, but it isn't all of the way there. It's a 'heartier' consistency for those who aren't fond of whipped yogurt. The taste is also a little bit different. I feel as though it straddles the line between our "American" style and Greek yogurt. It's not as sweet as the normal Yoplait and not as tangy as Greek and that is a good thing to me. I dislike Greek yogurt because I don't like the taste although I think that people like the benefit of less sugar and higher protein from it.
As something different, it fits the bill and seems like it could be a good move in direction, but maybe for all the traditional Yoplait, not as it's own category. I'm not sure how well this will go over especially when looking at the fact it also seems to be less friendly to the environment because it comes in the glass jar. I am already saving mine to recycle somehow because it seems like a waste of material. The taste is fine if for some reason you don't like regular yogurt or Greek. Try it while you have coupons and the offers are out there to get one for free if you're really interested.Rating: 2.5/5
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